AIM, KEY MESSAGE, TARGET
THE TARGET OF FILM CAMPAIGN
Young adults in their late twenties living in Great Britain. Our audience is in Great Britain because it is one of the countries with the highest consumerism. We aim for people in their late twenties, who just finished their studies. People in this age usually have to adjust to a grown-up life, start working full time, earn money on their own and rent or buy and then arrange their own apartments.
Besides the fact that our main slogan is “STOP CONSUMERISM!” we want to let people realise what consumerism is by themselves. To do so we want to create a website, as a main mean of communication with the audience. With the collaboration of TFL our goal is to put billboards on tube stations and posters on buses and trains. The use of this type of communication would motivate the audience to share their own vision of consumerism as a concept, through social networks and using the hashtag #STOPCONSUMERISM. This will lead them directly to us. We want to gather the biggest amount of pictures possible, so we can decide on the concept for the film, which will be the final stage of our campaign.